Lubrizol, a great leader in Active and Sports Nutrition, makes a strong presence this year, reaffirming its participation in the Sports & Active Nutrition Summit USA 2025. With a solid reputation for innovation and commitment to science, Lubrizol will demonstrate why it is at the forefront of this industry.
Prominent Presence at the Summit
One of the key figures at this event will be Tamar Serapian, Technical Business Development Manager at Lubrizol. Tamar will address crucial topics on women’s health, highlighting how Lubrizol continues to set the pace in active and sports nutrition. Her participation is a testament to the company’s commitment to the well-being and health of all consumers.
Cutting-Edge Innovation
This summit will highlight MAGSHAPE™, a cutting-edge solution developed by Lubrizol. This innovative ingredient, backed by science, offers a concentrated and tasty source of magnesium that is efficiently and gently absorbed, making it a revolutionary option for active consumers.
Lubrizol’s presence at this significant event, taking place from February 19 to 21, 2025, in San Diego, CA, promises to be a vital gathering point for industry leaders, innovators, and enthusiasts in the field of active and sports nutrition.
Lubrizol has partnered with the Sports & Active Nutrition Summit USA to kick off 2025 with strength. This event is a must-attend for those interested in the latest trends, cutting-edge scientific knowledge, and the newest innovations in sports nutrition. The summit will not only provide valuable networking opportunities with renowned experts and brands but also allow participants to discuss and shape the future of active nutrition.
Exploring New Trends
From February 19 to 21, 2025, in San Diego, this event promises to explore key trends shaping the industry, including ingredient innovation, product formats, and consumer demands.
Additionally, the Weight Management Summit, a half-day event on the morning of February 19, will be launched in partnership with Iovate Health Sciences. This summit will delve into the impact of GLP-1 medications on the dietary supplements landscape, addressing their role as transformative agents in weight management.
Lubrizol will lead a panel discussion on a crucial topic for the magnesium supplements industry, aligned with their promotion:
How to Deliver Winning Magnesium Supplements?
Magnesium has gained popularity due to its well-documented benefits, especially among active nutrition consumers. However, certain challenges persist, such as low bioavailability, unpleasant taste, and high dosage requirements. These issues have led to larger tablet sizes and the need for unconventional delivery formats. Additionally, they affect consumer acceptance, as people may dislike the taste, find the serving size or delivery format inconvenient, or experience side effects from magnesium supplementation.
This roundtable, led by Lubrizol, will discuss how formulators and brand owners can deliver winning magnesium products that stand out in the market and earn consumer loyalty. Participation in this debate will be essential for those interested in the cutting edge of active and sports nutrition.
Don’t Miss It!
Don’t miss the opportunity to be part of this transformative event. Reserve your place today and join the conversation shaping the future of sports and active nutrition!
During our interview at SupplySide West in Las Vegas, Isabel Gomez, representative of Lubrizol, shared her enthusiasm and perspective on the company’s participation in key industry events.
At Lubrizol, we are incredibly proud of our position as leaders in the field of active and sports nutrition.
Our participation in the Sports & Active Nutrition Summit USA 2025 is a fantastic opportunity to showcase Lubrizol’s strength and commitment to innovation and scientific development.
We are excited to present MAGSHAPE™, our cutting-edge solution that offers a tasty and highly absorbable source of magnesium. This innovative ingredient is perfect for active consumers looking to improve their performance and overall well-being.
Said Isabel Gómez, Global Marketing Manager of Lubrizol.
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