Formulating with Iron and Magnesium Has Never Been Easier: Discover How LIPOFER™ and MAGSHAPE™ Help You Create Supplements That SELL.
Launch Star Products Faster and Conquer the Market
Optimize Your Formulations and Accelerate Your Market Success.
Formulating with essential minerals like iron and magnesium often presents significant technical challenges: from flavor and stability to bioavailability and consumer acceptance.
Overcoming these obstacles is key to launching successful products quickly.
Lubrizol Nutraceuticals invites you to a strategic webinar designed for formulators and product developers seeking efficient, market-intensive solutions.
In this session, we will explore how innovative, ready-to-integrate mineral sources aligned with current trends can simplify your processes and significantly accelerate the commercial success of your supplements.
Key Solutions to Your Formulation Challenges Will Be Presented
These ingredients are designed to solve common problems:
- LIPOFER™: Microencapsulated iron that overcomes metallic taste barriers. We will discuss its implementation in pectin-based gummies, a high-demand format, and present key data on its improved bioavailability and consumer-friendly features.
- MAGSHAPE™: High-concentration microencapsulated magnesium, ideal for orosoluble powder sachets. We will delve into its ability to improve absorption and offer maximum convenience to the end consumer.
Why do you have to be there?
Simple:
Discover WHY these sources are a game changer for formulators like you. Less hassle, more speed.
Understand WHY consumers prefer them. (Spoiler: they love the easy and effective formats.)
Identify the market opportunities these ingredients open up.
Want to differentiate yourself? Here’s how.
With the participation of the following experts:
- Isabel Gómez (Global Marketing Manager, Lubrizol Nutraceuticals): With more than 12 years in B2B nutraceutical marketing, Isabel will provide strategic insight into how these solutions drive business growth. She holds a Chemical Engineer degree with master’s degrees in Marketing and Business Management, and Marketing Intelligence.
- Alan Connolly (Global R&D Manager, Lubrizol Nutraceuticals): With a PhD in Food Biochemistry and extensive experience in formulation (DSM Nutritional Products, Oriento SA), Alan will offer his scientific and technical perspective on the efficacy and application of LIPOFER™ and MAGSHAPE™.
Event Details:
Date: Wednesday, April 23, 2025
Time: 4:00 PM CEST (Central European Summer Time)
Duration: 60 minutes
Leave the Hassle Behind. Innovate Smartly.
This webinar is a unique opportunity to learn firsthand about solutions that can transform your product development process, allowing you to launch more effective and consumer-friendly iron and magnesium supplements more quickly and efficiently.
Secure your spot and take the next step in formulation innovation.
Spend an hour learning how to simplify your formulation and boost your results in the nutraceutical market.
Do you want to Contact Lubrizol?
Request more information by completing the following form here
Discover the Exclusive Interview about what Science Just Discovered
You can activate the subtitles in the language you prefer
- 00:00 Introduction
- 01:00 What is Microencapsulated MAGSHAPE™?
- 03:42 The design of the Study in 40 volunteers
- 07:00 Results of the Study
- 08:32 What does the term bioavailability mean?
- 09:27 What are the side effects of Magnesium?
- 11:00 How does this benefit manufacturers?
- 11:42 Fun fact
- 15:38 What’s new at Lubrizol?
- 18:26 What ingredient is there for the heart?
- 20:20 Behind the scenes
