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The Most Effective Magnesium on the Market: New Research

The Most Effective Magnesium: MAGSHAPE™ revolutionizes supplementation with its microencapsulation technology. Greater absorption and digestive tolerance scientifically proven.

According to a new study, MAGSHAPE™ provides greater absorption of magnesium and is gentler on the intestine.
Lubrizol’s microencapsulated magnesium that melts in your mouth outperforms other sources of magnesium in terms of bioavailability and digestive tolerance.

Discover the Exclusive Interview about what Science Just Discovered

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  • 00:00 Introduction
  • 01:00 What is Microencapsulated MAGSHAPE™?
  • 03:42 The design of the Study in 40 volunteers
  • 07:00 Results of the Study
  • 08:32 What does the term bioavailability mean?
  • 09:27 What are the side effects of Magnesium?
  • 11:00 How does this benefit manufacturers?
  • 11:42 Fun fact
  • 15:38 What’s new at Lubrizol?
  • 18:26 What ingredient is there for the heart?
  • 20:20 Behind the scenes

A new clinical study confirms the exceptional bioavailability of MAGSHAPE™ magnesium microcapsules, a micronized, highly bioavailable form of the mineral produced by Lubrizol Nutraceuticals, SL.

The results of the study—conducted by researchers at Bionos Biotech, SL—showed that MAGSHAPE significantly outperformed other commonly used forms of magnesium in enhancing magnesium absorption, and did so without the adverse side effects commonly associated with magnesium supplementation.

Magnesium (Mg) is a vital mineral involved in over 600 enzymatic reactions in the body, including energy production, muscle function, bone health, nervous system regulation, cardiac regulation, and DNA and protein synthesis.

Maintaining adequate magnesium levels is considered critical to overall health and well-being. Despite its importance, magnesium deficiency is common and often goes undetected.

This is largely due to poor diets exacerbated by soil degradation of this essential mineral.

Magnesium supplements may be necessary to maintain optimal levels and are increasing in popularity for their wide-ranging health benefits.

However, not all magnesium supplements are created equal: Absorption rates can be as low as 10%, depending on the type of magnesium used and formulation factors.

Once absorbed, approximately 60% of magnesium is stored in the bones, 20% in the muscles, and the remaining 20% ​​is distributed to other soft tissues.

Blood magnesium levels are a direct reflection of intestinal absorption efficiency and formed the basis of our research into the absorption dynamics of our proprietary microencapsulation technology.

MAGSHAPE was designed to benefit individuals seeking to maintain adequate magnesium levels for overall health and well-being, while also supporting improved post-exercise muscle recovery or to improve sleep patterns.

reports Alan Connolly, PhD, Director of R&D for Lubrizol Nutraceuticals.


In the double-blind, randomized, crossover clinical study published in Nutrients, 40 healthy men and women were given different magnesium supplements.

The study evaluated blood levels of magnesium in volunteers after oral intake of MAGSHAPE™ microcapsules compared to other sources of magnesium, including magnesium oxide, magnesium citrate, and magnesium bisglycinate.

The Science Behind the Most Effective Magnesium: MAGSHAPE™

Each sample was supplied in an opaque glass vial with individual doses containing 375 mg of elemental Mg supplied as an orosoluble powder. Blood samples were taken at 0, 1, 4, and 6 hours after ingestion of each magnesium product.

The study found that MAGSHAPE microcapsules significantly increased blood Mg levels at all time points tested (1, 4, and 6 hours). In addition, MAGSHAPE microencapsulation technology allowed for a sustained increase in blood plasma Mg levels, maintaining higher levels up to 6 hours after ingestion.

Participants also reported fewer adverse effects, such as reduced bowel activity and gastric “heaviness” with MAGSHAPE™ microcapsules compared to other Mg sources evaluated in the clinical study.

In addition, almost 70% of MAGSHAPE users reported being satisfied with their overall health compared to those taking other magnesium formats.


These findings underscore the potential of MAGSHAPE microcapsules to transform magnesium supplementation into a much easier-to-take and more beneficial routine.

The improved absorption and reduced side effects observed in our study can be attributed to the innovative technologies employed to produce MAGSHAPE microcapsules.

Said Isabel Gomez, Marketing Director of Lubrizol Nutraceuticals.


MAGSHAPE is produced from magnesium oxide, known to contain the highest concentration of elemental magnesium.

To enhance its absorption and biological availability, the magnesium has been micronized and then microencapsulated. This facilitates the gradual assimilation of magnesium throughout the digestive system, ensuring more of it reaches the bloodstream and helping to replenish and maintain healthy levels of magnesium in the body’s cells and tissues.

MAGSHAPE can be formulated into small tablets and 1.5 mg fast-dissolving powder sachets for oral consumption.

This format is increasingly popular with consumers looking for alternatives to more traditional tablets and capsules, and helps dissolve and release magnesium into the acidic environment of the stomach.

This innovative approach to magnesium supplementation not only helps to increase magnesium levels, but to maintain them over time. Together with its high gastric tolerability, this makes MAGSHAPE an ideal, science-backed solution for those looking to gain the long-term health benefits associated with having consistently adequate magnesium levels.

Confirms Teresa Negra, Director of New Business Development Nutraceuticals at Lubrizol.

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MAGSHAPE™ vs. Magnesium Citrate: An Eye-Opening Comparison

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