In an impressive turn for the supplement industry, Ingredientes Latam has discovered that the demand for iron supplements has experienced an explosive annual growth of more than 900%.
According to Vanesa Micolucci, the Director of Ingredientes. Vanesa pointed out that this increase reflects a growing awareness of the importance of iron in the diet, as well as confidence in new formulations that eliminate the previously associated side effects with its consumption.
This surge in popularity underscores the success of innovations like microencapsulation, which has made iron supplementation more accessible and enjoyable for the modern consumer.
Goodbye to Side Effects in Iron Supplementation
Despite advancements in iron supplementation, it remains a crucial aspect. The market analysis presented by Lubrizol at Vitafoods reveals that the main issue with iron is the side effects.
Many people complain of stomach pain, nausea, and vomiting when taking iron supplements.
This is especially relevant for pregnant women, as iron is essential to prevent anemia and ensure the baby’s cognitive development. However, these side effects often cause them to abandon treatment or supplementation.
At Lubrizol, we address this need by using microencapsulation with Lipofer.
Iron Gummies: Potency Without the Metallic Taste
By protecting the iron in the formulation, we avoid the unpleasant metallic taste when the consumer ingests it. Furthermore, the microcapsule ensures that the iron is released in the intestine, where it is absorbed. In this way, we achieve the benefits of iron without the unwanted side effects. We also apply this technology to gummies, offering a high concentration of iron in a stable and tasty format.
Said Isabel Gómez in the Exclusive Interview we conducted at Vitafoods Europe
Thus, microencapsulation allows for portable and stable formulations that meet customers’ needs.
Intelligent Iron Supplementation
A growing trend in the supplement market is the demand for better-tolerated iron. Consumers actively seek options that do not cause the gastrointestinal issues commonly associated with iron.
Given this need, it is crucial for manufacturers to clearly communicate the tolerability of their products. Microencapsulation has become a key technique for improving tolerability, and having experts in this field, such as Lubrizol, is essential.
By collaborating with microencapsulation specialists, manufacturers can offer their customers iron supplements that are effective and comfortable to consume, without the unwanted side effects.
Explained Vanesa Micolucci
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